Once the hottest fashion show in the world, the Victoria’s Secret Fashion Show garnered its lowest-ever ratings last year. The flop was followed by controversial statements by Ed Razek, chief marketing officer of Victoria’s Secret parent company L Brands. This year, we may see some major changes, according to a memo obtained by CNBC where L Brands CEO Les Wexner informed employees that the company is “rethinking” the annual fashion show.
The show is being reevaluated since network television is apparently not the “right fit” to promote the brand anymore. Wexner wrote in the memo that the brand is changing and “developing exciting and dynamic content and a new kind of event — delivered to our customers on platforms that she’s glued to…”
The CEO believes that this latest concept will push “the boundaries of fashion in the global digital age.” While the company may be trying to come up with creative alternatives, it still needs to address the issue of body positivity and LGBTQIA+ inclusion. The brand’s stubbornness has led to a major drop in sales and a sour taste in people’s mouths. We’ll have to wait and see if VS will be able to bounce back from all of this.