Runway Show News

The End of the Victoria’s Secret Fashion Show?

Once the hottest fashion show in the world, the Victoria’s Secret Fashion Show garnered its lowest-ever ratings last year. The flop was followed by controversial statements by Ed Razek, chief marketing officer of Victoria’s Secret parent company L Brands. This year, we may see some major changes, according to a memo obtained by CNBC where L Brands CEO Les Wexner informed employees that the company is “rethinking” the annual fashion show. 

Image Courtesy Of VS

The show is being reevaluated since network television is apparently not the “right fit” to promote the brand anymore. Wexner wrote in the memo that the brand is changing and “developing exciting and dynamic content and a new kind of event — delivered to our customers on platforms that she’s glued to…”

The CEO believes that this latest concept will push “the boundaries of fashion in the global digital age.” While the company may be trying to come up with creative alternatives, it still needs to address the issue of body positivity and LGBTQIA+ inclusion. The brand’s stubbornness has led to a major drop in sales and a sour taste in people’s mouths. We’ll have to wait and see if VS will be able to bounce back from all of this.

Adriana Lima


Adriana Lima
Image: Kevin Mazur/WireImage

Grace Bol
Image: Kevin Mazur/WireImage

Elsa Hosk
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Lais Ribeiro
Image: Kevin Mazur/WireImage

Barbara Fialho
Image: Kevin Mazur/WireImage


Cindy Bruna
Image: Dimitrios Kambouris/Getty Images for Victoria’s Secret

Romee Strijd
Image: Kevin Mazur/WireImage

Sara Sampaio
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Taylor Hill
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Jourdana Phillips
Image: Michael Stewart/FilmMagic

Kendall Jenner
Image: Kevin Mazur/WireImage

Candice Swanepoel
Image: Kevin Mazur/WireImage

Behati Prinsloo
Image: Kevin Mazur/WireImage

Stella Maxwell
Image: Kevin Mazur/WireImage

Bella Hadid
Image: Kevin Mazur/WireImage

Cheyenne Maya Carty
Image: Kevin Mazur/WireImage

Georgia Fowler
Image: Kevin Mazur/WireImage

Subah Koj
Image: Kevin Mazur/WireImage

 

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