It was July 2012 when we first came across Mimi’s Beer. It is a unique label – it’s a fashion house and a microbrewery. When it launched its first collection for both men and women, it also opened its first store in Paris.
Here is its first collection and here are the press notes:
Mimi’s Beer dresses men and women. Her pieces are designed and made in Paris. She doesn’t care about following the traditional cycles of collections. She makes her own way.
Mimi stocks the shop with new clothes every week. And she hates to be contradicted. Mimi designs and produces unique pieces. Her small hands sew, pattern and embroider just two blocks from the store.
Each piece is designed at the studio and arrives in the store just a couple of weeks later. Mimi also selects vintage models and nurses them back to life.The pieces are recycled; cut, dyed and painted… until they’re back on their feet.
Mimi plays by mixing luxurious and casual fabrics together. As for her beer, Mimi likes it blonde and organic. She hopes you guys are thirsty because she brews hard!