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Fossil Launches The Archival Series Highlighting its Most-Loved Timepieces - FashionWindows
This limited-edition series launches alongside a global retrospective: The (R)Evolution of the Fossil Watch

fossil exhibit baselAt Baselworld, the annual World Watch and Jewellery Show held in Basel, Switzerland during springtime, Fossil unveiled three surprises.

  • First is the release of THE ARCHIVAL SERIES wherein the brand’s most-loved timepieces will be re-released and reissued.

The Archival Series celebrates Fossil’s most coveted and iconic watch designs from the past three decades and allows new and existing fans alike to discover a fresh (or classic) favorite to add to your collection.

There will be archival launches throughout 2019 starting in May, with a drop almost every month through the end of the year. This series represents Fossil’s affinity for its beloved nostalgic timepieces, while giving modern interpretation to the brand’s long history of unique, forward-thinking fashion watch design.

  • Second is the (R)EVOLUTIONARY RETROSPECTIVE, an exhibit that celebrates what had made Fossil, well… Fossil.

The watchmaker is debuting its first-ever brand retrospective: “The (R)evolution of the Fossil Watch” in Basel, Switzerland.

Fans of the brand will see firsthand how vintage, nostalgia, innovation and creativity fueled the original fashion watch brand to transform the function of time-telling into something fun and fashionable. This retrospective invites guests to take a look at our past and visit our future.

This exhibit allows everyone to celebrate the brand’s history with its global audience, give visibility what makes Fossil decidedly Fossil, and share a first look at all the exciting things what is in store this year and beyond for the brand.’

Visitors to the exhibit will experience a unique look at the origin story of Fossil, and learn about its inspiration and icons, like its logos and collectible tins.

This exhibit will travel around the globe including other cities in Europe with stops in Asia and the US, and parts of the exhibit will take permanent residence at the brand’s headquarters in Texas in the future.

“We’ve revolutionized the fashion watch. But we aren’t stopping there,” says Steve Evans, EVP Fossil Group. “Just as traditional watches can be fun and accessible, so can smartwatches, packaging and beyond.”

  • And the third and final surprise, the revival of the Fossil Collector’s Club, a one-stop-shop featuring the brand’s most-loved and most-anticipated vintage-inspired products.

From limited editions to styles straight from the archives, innovative designs are highlighted for fans who have collected and coveted since Fossils beginnings in 1984.