The ad copy reads, “Action! 9 out of 10 Americans aren’t getting essential nutrients we need. That’s a serious gap. But just one more serving of nutrient-rich milk a day for you and your family can help fill it. So here’s the direction: Pour one more.”
The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation’s milk processors, who are committed to increasing fluid milk consumption. The National Fluid Milk Processor Promotion Board, through MilkPEP, runs the National Milk Mustache “got milk?®” Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk.
For more information, go to www.whymilk.com