Right on the heels of New York Fashion Week and right before Milan Fashion Week, Moncler’s Manhattan boutique located in Soho is moving to 99 Prince Street.
The new boutique boasts a large window overlooking Prince Street in the heart of Soho. The concept has once again been designed by French studio Gilles & Boissier, long-time partner with whom the brand has created a signature code of design and style which has come to represent the Moncler interior aesthetic around the world.
The new store is set out over two floors, with a selling area covering around 550 square meters. Every detail expresses the heritage of the Moncler world with a wholly contemporary language. Tones of black, serve as a leitmotiv throughout the environment, whilst the floors and singed wood panelling create a contrast with white marble, stone and metal furnishings.
The staircase linking the two selling floors is in metal and marble, with a sophisticated shading technique that alternates nuanced tones of black and brown, to striking effect. The brick walls and ceilings counterbalance the marble, creating an atmosphere in perfect harmony with New York’s Soho district.
The interior design of the boutique is further enriched by two bronze sculptures, the first at the entrance by David Nash – his metal works explores fundamental shapes, or expertly mimic the surface of his charred wooden sculptures, which are then cast in bronze. While the second bronze artwork is by the Beijing-born artist and poet Ma Desheng becomes the focus point at the ground floor.
The product range offered in the new boutique is complete, including Moncler Genius and Moncler for men, women, children and accessories.
MONCLER BOUTIQUE SOHO
99 Prince Street, New York 10012