DALLAS, Sep 23, 2010 / FW/ — With Victoria’s Secret beauty supermodels Candice Swanepoel and Erin Heatherton as the heralds, Victoria’s Secret Beauty celebrates the launch of their highly-anticipated new signature fragrance, BOMBSHELL, with a four-city media tour—Los Angeles, Miami, and New York, concluding in Dallas.

The scent captures the sweet and seductive nature of the mega-watt supermodels who inspired it. Bold, confident, powerful and playful, BOMBSHELL combines fruity, aromatic and floral notes for a one-of-a-kind aroma.

With a BOMBSHELL collection purchase at the Victoria’s Secret Beauty store, shoppers can meet the VS Supermodels and receive personalized autographs.

Customers will also be able to take home a free BOMBSHELL t-shirt, indulge in a free makeover with the VS Makeup Supermodel Artist Team, and can participate in a BOMBSHELL “Cover Shoot” to see their face as the cover of the VS catalog.

A famed fashion photographer will be on-hand to snap pictures of Victoria’s Secret Beauty fans as they experience what it’s like to be a BOMBSHELL and receive a 5x 7 keepsake photo!

DJ Locklear will be on hand to spin tunes while guests check out Victoria’s Secret Beauty’s most iconic fragrance yet!

Tuesday, September 28, 2010
12:00PM – 2:00PM

Victoria’s Secret Beauty at the Northpark Mall
1010 Northpark Center
Dallas, TX 75225