With the mantra “Summer is Magic,” the Marina Rinaldi Spring/Summer 2019 Campaign is off to a hot start- literally and figuratively.
Shot by Txema Yeste under the bright sun of Apulia, Ashley Graham interprets her role as a brand ambassador with authentic nonchalance and celebrates the sheer joy of femininity.
Spring/Summer 2019 is the fifth time that the American influencer and activist for the cause #BeautyBeyondSize, will be the face of the campaign while for Spanish photographer Txema Yeste, this is his second collaboration with the fashion house.
The shoot began inside a studio then moved to an outdoor location to express the magic of summer under the banner of decisive and joyous sensuality. With a farm – a symbol par excellence of the Apulian countryside as the backdrop, the campaign played on retro references, reminiscent of the 1950s but reinterpreted in a contemporary key.
The emphasis falls on her sinuous silhouette, enhanced by contrasts with the whiteness of the walls that are transformed into backdrops.
The disruptive energy of printed patterns alternates with total black outfits: two spirits that complement each other, defining women with an exquisite charisma.
Photos courtesy of Marina Rinaldi