Category: Milan
A new version of the double G has appeared on social media There is a trend that has emerged in recent years: the change of logo. From Balmain to Burberry, from Celine to Saint Laurent, there are more and more brands that, often after the arrival of a new creative …
Filling multiple spaces in the Gucci Garden’s Galleria, the exhibitions begin with “Détournement” on the first level. There, archival objects and articles have been taken out of context and reassembled to form something new—in this case, the Gucci alphabet. “Détournement” also features imagery of a mythical creature, intertwined with …
New trend? During the concert for the 20th anniversary of the Leonardo DiCaprio Foundation, Chris Martin, frontman of Coldplay, trolled Leo, ironically thanking him for being responsible for the survival of one of the ugliest fashion items: Cargo Pants. They seemed to survive only when worn by the Hollywood star, …
As the online magazine The Drum reported yesterday Supreme Italia would have lost the Supreme brand trademark on the Chinese market. After the Samsung-gate in December 2018 and the opening of two stores in 2019 in Shanghai, the brand is fighting with Supreme NY over the trademark registration of “Supreme” in China. The news was …
Last night Gucci’s creative director Alessandro Michele invited guests to the presentation of his 2020 Resort Show at the Musei Capitolini in Rome. The Italian fashion house has become notorious for finding peculiar locations, but this one in many ways was an allusion to the designer’s fascination with history as the …
With the recent sale of Versace to the American Michael Kors, many of you have wondered which of the large Italian fashion brands are actually still Italian owned? Most will know that the two main French luxury groups Kering and LVMH own some of the biggest fashion brands …
For the 2019/2020 competitive season, A|X Armani Exchange will dress Italian e-sports team Mkers, recently recognized as one of the most innovative startups in Italy. A|X Armani Exchange is the first fashion brand to enter into the world of e-sports, thus strengthening its streetwear positioning, whilst keeping attentive to new …
For LOEWE’s fifth and most ambitious Salone presentation yet, the Spanish luxury house has invited both artists and artisans to participate. At the center of the presentation is the craft of weaving, and several artists, including Japan’s ARKO—who traditionally works in straw—were asked to explore the material of leather. ARKO: “I …
The Barona building looked like a concrete creature that watched the new Umbro FW19 collection come to life. The small real atmosphere and playgrounds enhanced the street touch of the brand born in the back room of a pub in the south of Manchester. The items are inspired by the heritage …
As one of Shawn Mendes’ many fans commented, “why does he always have to look so good?” In the new Emporio Armani advertising campaign, the 20-year old Canadian singer and songwriter showed why. Shot in soft black and white, both the video and still images captured Mendes in intense close-ups …
