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Gym + Coffee, Irish Athleisure Brand launches US website to target the US Market - FashionWindows

Gym+Coffee, an Irish owned clothing and lifestyle brand, that represents the growing active lifestyle in Ireland, is kicking off their international expansion by bringing their brand to the US market with the launch of the US website. The collection, which includes performance and athleisure clothing will be available today for purchase online with the goal to be in retail establishments in the US by the end of year.

According to Morgan Stanley, the active wear category is continuing to grow at a fast pace at approximately 42% in the last 7 years and currently at $270 billion worldwide, estimated to hit $350 billion by 2020 ($83B in USA). “There has been a behavioral shift in cities across Ireland where people are becoming more active and health conscious similar to the lifestyles that people live in cities like Sydney, San Francisco, Melbourne, LA and more” says CEO Niall Horgan. “People are becoming less concerned with nightlife and are now more interested in healthy activities, cafes, communities and brands that encourage this.”

The collection is available for men and women of all ages and for anyone that is looking to live a healthy and active lifestyle. The brand is going to continue rolling out new apparel items throughout the year says Head of Design Karl Swaine – “Our design team have two main criteria when designing upcoming lines. Our fabrics used must be top quality to ensure they can brave the elements while our designs need to be on trend for the fashion focused buyer. This can be seen through our range of hoodies with features such as thumb holes on cuffs delivering optimum warmth and comfort yet remaining simple and stylish, perfect to wear everyday.”

Pricing for Gym+Coffee ranges from $18 to $85. The premium quality and more accessible price point will resonate with a much wider audience than is traditional for competitors.

Hoodies (Men & Women): Available in unique colours, with a fit and fabric that are easily recognizable. Hoodies are made with unique fleck fabric and fitted style that enables flexibility and allows natural movement. MSRP: $85

Beanies (Men & Women): The soft acrylic fabric on our Classic Beanie allows you to stay warm while exercising. You can also throw this on after a workout as you grab a cup of coffee with friends. MSRP: $18

T-shirts (Men & Women): These lightweight t-shirts come in a variety of unique colors to ensure there is something for everyone. The four way stretch fabric combines exceptional breathability, smooth seamless comfort and quick anti-odour drying. MSRP: $45

Gym+Coffee was founded by three friends with an aim to create an Irish brand and community that represents the growing active lifestyle in Ireland. They wanted to create a lifestyle that balances being healthy and social, with the mission to encourage people to #MakeLifeRicher and with the rising popularity of active-wear. Gym+Coffee felt that clothing was a perfect way to connect with this audience and promote this lifestyle.