Two Italian design giants – Missoni and Safilo have joined hands to create the Missoni and M Missoni eyewear lines. The first collections are expected to hit the market in January 2020 and will be anticipated by a digital communication campaign to unveil step by step the new products.
Commenting on the new partnership, Angela Missoni, Chairman and Creative Director of Missoni Group said, “We are honoured and proud to be working with Safilo once again, it represents a reunion of sorts as Safilo was our first-ever eyewear licensee in the ‘80s,”
“Safilo is an Italian manufacturer that has a long tradition and strong expertise in its craftsmanship. From a creative perspective, I’ve always loved this product category and cannot wait to see all the diverse elements of the Missoni style developed in this new eyewear collaboration,” says Angela Missoni, Chairman and Creative Director of Missoni Group,” Angela Missoni added.
Also, as announced today, the new five-year global eyewear licensing agreements for Missoni and M Missoni are renewable at the same conditions up to 2029.
“The Missoni and M Missoni brands are such a perfect fit in our portfolio. We share with these iconic Italian brands the same values of visionary design, tradition, and excellence in manufacturing,” says Angelo Trocchia, CEO of Safilo Group.
“At Safilo we can furthermore draw on our extensive archive, rich in inspiration thanks to our previous collaboration, thereby ensuring forward momentum to further support the brands’ global distribution and important business development for both our Companies.”
Photo by Tamara Bellis on Unsplash