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Behind the Scenes: Blumarine Spring/Summer 2014 Ad Campaign - FashionWindows

Blumarine BTS S14 ad (26)

MILAN, Jan 10, 2014/ — Photographed by Camilla Akrans, the Blumarine Spring/Summer 2014 was shot under the gleaming sunlight of the coasts of Lanzarote.

With the stunning Toni Garrn as protagonist, she draws the viewer into a magical atmosphere, a dramatic, dreamscape setting adorned with colorful, serene butterflies which seem to move by the breath of the coastal wind. Garnn portrays a strong-minded woman who also embodies both elegance and delicacy.

Butterflies, flowers, and other natural elements adorn the ethereal dresses, which move gracefully in the breeze. Anna Molinari’s iconic BluV cardigan also makes an appearance, this time designed with Swarovski-encrusted sleeves and a tonal detachable mink collar. The BluV debuted in the 1990’s and has become a symbol of both the Blumarine brand the that era in fashion.


Model – Toni Garrn
Photographer – Camilla Akrans
Location – Lanzarote
Hair Stylist – Alizea Pirzadeh
Make Up Artist – Ignacio Alonso