Right on the heels of New York Fashion Week, Eva Mendes launched her latest collection in collaboration with New York & Company on September 13, 2018. The launch which was held at The Palace Theater Los Angeles also marked the unveiling of Eva’s first short film directed by Massy Tadjedin celebrating the actress’ five-year anniversary with the brand.
New York & Company began the evening with a screening of Eva’s new film, Girl’s Best Friend, directed by Massy Tadjedin. Following the showing, Eva Mendes celebrated the launch of her Fall and Holiday 2018 collections with a runway presentation featuring a variety of diverse models.
Eva’s collections feature bold prints and patterns in a classic 70s muted color pallet. The wide leg pants, flare skirts and form-fitting dresses create the sophisticated silhouettes Eva’s collections have become famous for. Members of the audience will have a donation made on their behalf to the Cesar Millan PACK Project.
New York & Company, Inc. is a leading omni-channel women’s fashion retailer designing on-trend and versatile collections at a great value. The specialty retailer, first incorporated in 1918, has grown to now operate over 400 retail and outlet locations nationwide while also growing a substantial eCommerce business. Its branded merchandise, including collaborations with Eva Mendes and Gabrielle Union, is sold exclusively at these locations and online at www.nyandcompany.com.