With Elisa Sednaoui as the face of the Missoni Eau de Parfum, she will be presented in a reality that breaks away from conventional representations. Sednaoui, as a representation of the Missoni woman will be presented in all her natural beauty, albeit in a completely unexpected role.
In the campaign, Elisa brings the only touch of colour to the cast thanks to an iconic Missoni dress and, only after she is sprayed with the new fragrance, does she dance in a fun, sensual way, winking at the viewer who is transfixed by seeing reality turned upside down yet again.
The fragrance’s debut is expected to take place in mid-November following the release of the advertising images and commercial – all directed by Paolo Sorrentino.
This fragrance is dedicated to a sensual, exuberant woman whose femininity truly stands out. A curious woman who lives in the present times but lives outside of convention and preconceived ideas. A woman who is confident and wears this fragrance like a dress that slides right down her body, bringing out her vitality and charm. This is a way of relating to all women who choose Missoni for their style and everyday lives.
Angela Missoni took inspiration from the art of Venetian blown glass to create a unique glass bottle in shades of purple, fuchsia and green, blending together to result in a precious object with a contemporary and timeless design, just like Missoni’s unmistakable style.
Following its launch in Italy, the fragrance will move on to Harrods London on 22 November 2015, and will be available throughout Europe, the Middle East, America and the rest of the world in 2016.