NEW YORK, Oct 19, 2012/ — Headlined by Barbara Palvin, Steven Chevrin and Ceasar Casier, the Holiday 2012 A|XArmani Exchange campaign incorporates the three main touch points of the brand: iconic imagery, exceptional product and youthful spirit.
Shot over two days on location at a soundstage in Brooklyn, NY, the campaign set was constructed to illustrate a winter-wonder-landscape in a cinematic-style using dramatic diffused lighting.
The beauty of ice and falling snow play perfectly as a backdrop for the bold collection of seasonal styles that are strong, sleek and wearable. The contrast in tones between the soft winter scene and bold collection hues creates a cinematic effect.
The collection is a unique blend of sophistication and modern urban structure resulting in a renewed image of classic street style with a hard edge.
Launching in November 2012 with a series of color images, the campaign will break in global print and outdoor media for 12 weeks. Digitally, the campaign will have a significant online presence with units on social network platforms (Facebook, Twitter, Pinterest, Instagram), as well as style, celebrity and music websites.
Exclusive video content will run in cabs on Taxi TV in the Greater New York area as well as high-impact units acrossglobal platforms, including the A|X:TV YouTube channel.