A digital experience for C.P. Company customers that helps create a trusting, quality relationship with the brand. The program rewards loyal customers by offering personalized offers, access to exclusive services as well as opportunities to earn points.
The new digital membership program is designed to provide C.P. Company a direct way to connect with customers and designed on the principle of relationship-building while focusing on the need for personalization to brand’s customers and offer them rewards.
Online fans that join “The Brotherhood” program will enjoy a slew of rewards such as the initial sign-up offer, earn points for every purchase, receive personalized offers including special discount for their birthday, early access to special shopping events, free shipping on purchases and many more.
About C.P. Company
In 1971 Massimo Osti, a young graphic designer from Bologna who would go on to be recognized as the “godfather of urban sportswear,” founded the brand Chester Perry, famous for its screen-printed t-shirts.
In 1978 he changed the name to C.P.Company. This drier, more mature name inaugurated one of the most explosive and influential bursts of creativity in the history of sportswear.
Over the last decades the brand has continued to pioneer a connoisseurial hybrid style that combines the functionality of vintage military, work and sportswear with intense fabric research and innovation, heightened by using garment dyeing, a technique which C.P. Company was the first brand in the world to pioneer in the mid-1970s.
This hybridization of functional menswear and Italian fabric innovation is the origin of C.P. Company and still today remains the basis of every piece of clothing to carry the C.P. Company label.