NEW YORK, Oct 14, 2010 / FW/ — Andy Cohen, host of Bravo’s “Watch What Happens Live and Senior Vice President of Original Programming at the network is the latest star to debut in Bluefly’s Closet Confessions video series.
A self-proclaimed “knick knack pack rat”, Cohen takes viewers on a tour of his pop culture memorabilia-stacked closet complete with the vintage Madonna poster taped to his closet door.
The closet, which Cohen describes as a “t-shirt scrapbook”, time travels with viewers from the ‘70s through the early ‘90s with nostalgic graphics—including a 1986 Grateful Dead concert tee and a Cardinals jersey from junior high—and as many colors as Italian Ice flavors. And then there’s his home office/nook, literally spilling with kitschy toys, photos and mementos: a vintage collector’s dream.
Cohen’s is the 10th Closet Confession in Bluefly’s hugely popular viral video series. Closet Confessions premiered in April 2010 and has since thrown open the closet doors of some of today’s biggest media personalities including heiress Nicky Hilton, designer Christian Siriano, Real Housewife, Bethenny Frankel, fashion PR maven Kelly Cutrone, and figure skater Johnny Weir.
Since its launch, the reality series has had over 1.5 million page views, and aired on Bravo in infectious 45-second spots that have been touted across the blogosphere, Twitterverse, and in the news. The New York Times Business Section cited Bluefly’s use of a scannable QR code in one Closet Confessions commercial, recognizing Bluefly as the first national retailer to do so.
To this end, Closet Confessions encourages users to enter monthly contests showcasing their own closets for the chance to win a $500 hook-up on Bluefly—where Fall 2010 Prada, Balmain, Manolo Blahnik, Azzedine Alaia, Chloé, Miu Miu and more, start at 20-40% off retail.
Most recently, an entrant in a Johnny Weir-inspired Closet Confession won a virtual styling session with the Olympic figure skater and aspiring stylist.
Photo courtesy of Bluefly