MILAN, Jan 19, 2010 / FW/ — Footballer and style icon David Beckham made a special guest appearance last night in Milan, as part of an exclusive preview of the Spring/Summer 2010 ‘David Beckham by J. Bond Originals by Originals’ line.
adidas Originals has teamed up with one of Milan’s premium retailers – 10 Corso Como – to create a limited-duration ‘shop-in-shop’ featuring the David Beckham by J. Bond Originals by Originals (ObyO) line.
From January 16th until the 23rd, the ObyO shop-in-shop offers an exclusive opportunity to review and purchase the collection, prior to its worldwide launch on the February 1st.
Entering its third season, Originals by Originals continues to bring together unique personalities who have each created a groundbreaking mini collection under one umbrella. F
Fashion designer Jeremy Scott and streetwear icon Kazuki remain collaborative partners; while the latest installment with David Beckham – in collaboration with James Bond from Undefeated – celebrates their second season.
Adding a luxury take to classic streetwear, each of the apparel, footwear and accessory items reflects Beckham’s personal style and celebrates the authenticity, creativity and originality that the Trefoil brand stands for.
This three-way trilaboration is a unique way to bring the idea of ObyO to life with a sportsman and credible style icon, well-established streetwear designer and the Originals sportswear brand for the streets all working together.