Etam Paris F14 (1)Last 25 February 2014, the eve of Paris Fashion Week, on a spectacular stage, 80 breathtaking models, 5 tableaux and 6 live artists staged a collection in which the Etam’s virtuosity in terms of corsetry was fully expressed.

The event was at the same time hyped and universal thanks to some ultra-digitalised communication apparatus.


Etam Paris F14 (2)Magdalena Frackowiak, Izabel Goulart, Julia Frauche, Diana Moldovan, Natalia Siodmiak, Xiao Wen, Ming Xi and Larissa Hofmann flew the flag beautifully for a performance in 5 tableaux.

Pastels & Denim: lace and an array of pastels mixed with highly designed, patched, frayed denim pieces. Refreshing and bang on-trend.

Dark punk: a punk and futuristic blend, structured forms that are sometimes extravagant, asymmetrical effects, mesh and lacquered origami, leather and vertiginous cutouts. Terribly sexy and contemporary.

A taste of the summer in a 3rd, seaside tableau with geometric forms and a sporty, structured spirit, all in neoprene and mesh in which black mixes with touches of primary colours.

Romantic: exceptional lace, light tulles, a delicate harmony of whites, greys and deep red. Evanescent and sensitive.

Natalia Vodianova for Etam: Soaring feathers, ethnic beads, the shock of dull colours brought to life by electric hues… inspired by a visit to Peru, the magnificent Natalia Vodianova has delivered a highly successful collection.

An eclectic selection of international artists

BREAKBOT, CASSIUS, KAVINSKY and 3-D FROM MASSIVE ATTACK, the Bourse de Commerce vibrated to the electro-pop sound of the French Touch. American hip-hop artists AZEALIA BANKS and EVE set the catwalk alight with their frenzied flow.


The cameras flashed for Natalia Vodianova, Antoine Arnault, Catherine Deneuve, Peaches Geldof, Joséphine de la Baume, Jamie Hince, Emmanuelle Seigner, Karole Rocher, Louise Bourgoin, Jeanne Damas, Elsa Zylberstein, Stanislas Merhar, Frédéric Beigbeder, Mélanie Doutey, Joey Starr, Karin Viard, Ora Ito, Malgosia Bela, Sofia Sanchez, Audrey Pulvar, Daphné Burki and Ophélie Meunier …while on the live stream, Mademoiselle Agnès, guardian of the fashion temple, set the tone for the evening with her interviews and zesty, pertinent comments.

Etam Paris Youtue-SS-original