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French & US Communications Agency DLX to Open London Office - FashionWindows

DLX, the French and U.S based communications agency, confirms the opening of a third office in London January 2024. Located on Great Portland Street, DLX London, will be headed by co-founders, Guillaume Delacroix, Wassim Saliba, Justin Padgett and Sarah Johnson. In their role as Founders of DLX Paris, Guillaume and Wassim will continue to lead the day-to-day operations for Europe, Justin for the United States, while Sarah will oversee operations in the United Kingdom as Co-Founder and Managing Director.

DLX London
Guillaume Delacroix, Wassim Saliba, Justin Padgett and Sarah Johnson, co-founders of DLX (Courtesy DLX)

DLX Paris was founded in 2015, and has grown to become Europe’s definitive communications firm. DLX NYC opened in 2018 with an office in New York’s epicentre of retail, SoHo, and is currently planning to expand to the West Coast with an office opening in Los Angeles in 2024. With deep international reach, the agency has attracted an esteemed roster of global luxury, ready-to-wear, streetwear, design, lifestyle and hospitality clients. The London office will offer comprehensive strategic communications including brand strategy, public relations, cultural programming, events, talent casting and Influencer and VIP relations and spanning three key markets will ensure localised expertise, with a considered global approach.

As part of the expansion, DLX London will partner with key brands already in the DLX family with client roster to be announced.

“I am thrilled and very grateful that Sarah accepted to join DLX. Opening an office in London is the natural next step to continue positioning the agency as a global partner for our clients. Very much like the relationship we built with Justin in New York, we share the same vision for our work and same values in our personal lives. With her impeccable knowledge of the British market, extensive relationships and understanding of the cultural zeitgeist, Sarah is an exceptional and rare partner. Our
New York and Paris offices have always strived to stay at the forefront of innovation in communication. With her experience, Sarah will now enrich this dialogue and bring this know-how to the UK.” says Guillaume Delacroix.

Sarah Johnson adds, “I feel incredibly honoured to be joining a business for which I deeply admire and respect. The DLX brand has become synonymous with cultivating impactful brand experience and strategic communications and this is evident through the incredible client roster across both continents, as well as the collaborative culture that the team have built. Having worked with Guillaume, Wassim and Justin throughout my career, both in the US and across Europe, I’m excited to continue our collaboration as partners drawing on their unrivalled expertise across the luxury fashion, lifestyle and hospitality sectors and bringing the respected DLX proposition to London.”

In view of DLX’s financial results from the past eight years, French State Bank BPI France, the trusted partner who was instrumental in financing the opening of DLX NYC and whose funding program aims to promote the establishment and development of French excellence abroad, offered their services to fund the new venture.