NEW YORK, Sep 4, 2011/ — Bond No. 9 is known for its New York-centric neighborhood scents. Now we are ecstatic to be partnering with the iconic I LOVE NEW YORK brand to launch a second luxury eau de parfum collection, inspired by the entire Empire State. This partnership celebrates the diversity and uniqueness of New York and is a means of extending our creative expression of love to the entire state.
The campaign combines the iconic I LOVE NEW YORK logo, designed in 1977 for the State of New York by Milton Glaser, with Bond No. 9’s own token logo, created during the same decade.
Like the original Bond No. 9 collection, I LOVE NEW YORK by Bond No. 9 will be designed in our artisanal style, using the finest ingredients available. It will encompass the exciting 15 regions of New York State when the line is complete. All will convey an easy-to-wear chic, to be worn comfortably like a basic clothing layer.
I LOVE NEW YORK for Her, in a pink bottle, is a pastry gourmand of rich vanilla frosting. Yet it has a worldly balance, as perfect for late-night clubbing as for a leisure bike ride. The opening notes—mandarin zest and a blueberry muffin accord segue into roses, pink peonies, and patchouli. Then the tone deepens elegantly into musk, vanilla bourbon, and soft leather accord.
I LOVE NEW YORK for Him, in a blue bottle, will appeal to men who live a city lifestyle as well as enjoy the outdoors of the state of New York. The opening notes—grapefruit zest, juniper berry, and ginger—are all about get-up-and-go. Then the scent (like the man) segues into lavender, geranium and leather. The base notes—sandalwood, musk, and amber—are smoky and sensual.
In a black bottle, I LOVE NEW YORK for All is smooth yet awakening. At the heart of this gourmand: coffee beans, cacao, and chestnut. Initially it energizes with bergamot, lily of the valley, and pepper, then the mellowness lingers with base notes of patchouli, sandalwood, and vanilla.
More I LOVE NEW YORK scents are on the way; auxiliary products like a magically smooth body potion will be added gradually.
Price points for the 50 and 100 ml. eau de parfum will be $105 and $175, respectively.
I LOVE NEW YORK by Bond No. 9 arrives on counter September 18th at Bond No. 9 boutiques, Saks Fifth Avenue and select Nordstrom stores.