DALLAS, Nov 6, 2010 / FW/ — Just in time for sweater weather, Lane Bryant is introducing the new Cacique Unlined Back Smoothing Bra.

Most women know that sweaters always look and fit best when a woman’s curves are hugged by the best lingerie.

And, no one knows curves better than Lane Bryant, and this month the nation’s leading women’s specialty full figured apparel retailer is launching a brand new Cacique back smoothing bra that provides the ultimate in comfort while providing a smooth silhouette from front to back – perfect under soft touch sweaters.

The new Cacique unlined back smoothing bra is the first and only full-coverage bra with LYCRA® 2.0 technology to enhance comfort, stretch and fit retention. This collection is not only comfortable and great-fitting, it is also beautiful and available in vibrant seasonal colors like ruby red and regal purple.

And now is the best time to add one or many unlined Back Smoothing bras to a lingerie collection because Lane Bryant is having an unbelievable pre-Thanksgiving sale.

From November 2 – 7 absolutely everything at Lane Bryant is 40% off (except Spanx). It’s the perfect time to build your work, weekend, and intimates wardrobe with the latest styles in the most luxurious fabrics.

Once a woman discovers that the unlined Cacique back smoothing bra provides a perfect silhouette, she’ll notice her tops and sweaters look great too.

During the pre-Thanksgiving sale, all Lane Bryant soft touch sweaters are 40% off. Soft touch wraps you in luxury, but it only feels expensive. They’re perfect for work, play, and evenings out.

For work, pair a soft touch notch-neck cardigan, Essential Lace Trim Cami and Lane Bryant’s Ponte Classic Trouser from the Passport Collection by Lane Bryant. This three-piece look will quickly become a go-to favorite.

Heading to a football game? Try a soft touch V-neck sweater (available in 8 colors), Right Fit jeans, and Lane Bryant’s wide-width suede slouch boots. It’s a stylish, fun, and comfortable look. And for night, try a tunic and a pair of jeggings. Lane Bryant’s soft touch square-neck tunic, pull-on jeggings, and suede ruffle peep toe platforms create a sexy look that is sure to turn heads.