LOS ANGELES, Aug 5, 2010 / — Leveraging their notoriety via their hit reality series, Keeping Up with the Kardashians, sisters Kim, Khloe and Kourtney are collaborating with Bruno Schiavi and his apparel company Jupi Corporation to launch a complete fashion line encompassing apparel, home and accessories.
“I am extremely excited to be working with Kim, Khloe and Kourtney across so many fashion categories – taking their brand to women in key markets around the world,” says Bruno Schiavi on his collaboration with the Kardashian sisters.
As an expert on body image and self esteem-building through his highly popular international brands, that include the BL Body range inspired by NBC’s hit weight loss show, The Biggest Loser as well as Dr Rey’s Shapewear range, Schiavi is a natural choice to work with the high profile sisters. The Kardashians celebrate healthy and curvaceous body image, the importance of high self esteem and family values whilst still being fun, theatrical and sexy.
“We are excited to work with Bruno Schiavi in developing our first brand together,” stated Kim, Khloe and Kourtney Kardashian. “His expert design sensibilities, his amazing creativity, and his genuine understanding of female consumers everywhere make him the ideal partner.”
Schiavi’s expertise in the creation of international brands was the perfect combination when looking for a partner that could work across some many fashion platforms with global retail experience.
The initial range to include a women’s RTW collection, handbags, belts, wallets and lingerie expected to be in-stores in 2011 in the US, Canada, United Kingdom, Australia and Germany.
Plans are already underway after the first collection to extend the brand into luggage, swimwear, shoes and kids fashion.