MOUNTAIN KHAKIS FLANNELJACKSON HOLE, Wyo., Oct. 2, 2013 / — Flannel shirts are everywhere this fall, from Pearl Street in Boulder to Broadway in New York City, and according to a new survey by apparel brand Mountain Khakis®, there’s good reason.

Of the nearly 400 men and women who participated in the Mountain Khakis “Mad for Plaid” survey, 69 percent said that the flannel shirt has evolved to become a wardrobe staple.

For men, almost one-third of respondents said they wear flannel on dates and nearly as many said they wear flannel to work. For women, their favorite way to wear flannel is perfectly fitted as a shirt.

According to the survey, more than 72 percent of men said wearing a great flannel shirt makes them feel rugged and handsome. “A flannel shirt offers the best of both worlds of style and ruggedness,” said one respondent.

Women echoed a similar sentiment with close to 60 percent of female respondents saying that wearing a flannel shirt makes them feel adventurous. “Because flannel is my ‘Oh yes I can’ shirt,” commented one woman.

Women also said that guys in flannel are sexy. “Flannel looks like hard work and toughness; someone who’s not afraid to sweat and get a little dirty, and that’s sexy,” commented one female respondent. “A little outdoors, a little mountains and a little vintage finesse,” said another.

Men who are passionate about their favorite flannel are apparently prepared to share it. More than 90 percent of men surveyed said they find it very sexy when their significant other borrows their flannel in the style of oversized boyfriend wear. The problem? They never get it back.

Mountain Khakis can be found at specialty outdoor retailers or at For store locator, go to