LOS ANGELES, Jan 25, 2008 / FW/ — Why should football fans have all the fun? The National Association for Stock Car Auto Racing, Inc. (NASCAR), in collaboration with HMSHost, a world leader in travel shopping and dining opened NASCAR concept store at the Charlotte Douglas International Airport in Charlotte, North Carolina.
Located in the atrium of the airport’s Main Terminal, the 700 square foot store offers the most popular NASCAR licensed merchandise that includes apparel, collectibles and accessories for men, women and children. The store also has special displays of NASCAR’s 60th anniversary items.
In addition to the official logo merchandise available in The NASCAR Shop, specially created designs of apparel and accessories for men, women and children will make great gifts or souvenirs and add to the energy and excitement of The NASCAR Shop.
Founded in 1948, NASCAR the No. 1 spectator sport – holding 17 of the top 20 attended sporting events in the U.S. and the No. 2 rated regular-season sport on television with broadcasts in more than 100 countries. NASCAR fans are the most brand loyal in all of sports, and as a result, more Fortune 500 companies participate in NASCAR than any other sport.
“NASCAR’s sports history began in Charlotte and it is only fitting that Charlotte Douglas International Airport be the first airport to open The NASCAR Shop for our travelers,” said Jerry Orr, Aviation Director, Charlotte Douglas International Airport