NEW YORK, Jun 21, 2011/ — Creativity and commerce come together at PROJECT NewYork, July 17, 18, 19, 2011, at 82 Mercer Street in Soho. This unique fashion event is a multifaceted platform that showcases a selection of the best contemporary-lifestyle brands, in an environment that is experiential and designed to expose talent.
Inspired by the theme TOGETHER, this edition of PROJECT New York continues to reinforce that notion that when the fashion community collaborates, the industry can evolve and flourish.
“We are continuing to build a business model that truly reflects the needs of the fashion industry,” says PROJECT President Andrew Pollard.” Contemporary design references both the past and the future, so at PROJECT, we pay homage to heritage, while exposing new ideas. We encourage brands to think differently about how they approach a modern fashion business and intend to support them as they evolve and grow”.
PROJECT New York is proud to unveil some exciting, new initiatives that bring these concepts to life.
MADE BY PROJECT – PROJECT has hand-selected eleven artisanal brands to physically make product on site, to showcase the art of creativity and craftsmanship.
This new installation will highlight the trend towards customization and limited-run production and will encourage retailers and exhibitors to touch, feel and learn. Participants include: Hartford Denim Co. (custom denim), Welcome Stranger (handmade bow-ties), Jon Contino (illustration and typography), Bowery Lane Bicycles (hand-crafted bicycles), Leather Head Sports (handmade footballs and baseballs), ETWAS (handmade, energy-independent bags), Joya (bespoke scented candles), Silva LTD (handmade bamboo and cowhide MacBook and iPad cases), In God We Trust (eclectic engraved jewelry and accessories), Walk Up Press (custom-designed letterpress stationary) and Gabriel Urist (hand-carved jewelry).
SPLASHLIGHT PHOTO STUDIO & LOUNGE –
New York’s famed Splashlight Studios will set up a fully functional, 1,000-foot photo studio onsite, to include a set, hair, makeup, models and photographers. Bloggers, press, street style photographers and trend companies will be invited to use the studio to produce high-quality editorial content.
PROJECT BLOGGER PAD CURATED BY MARCUS TROY –
Produced by influential lifestyle blogger, Marcus Troy, several key contemporary bloggers will set up shop at PROJECT and cover the show in real-time, bringing the consumer directly into the event experience. Each will have a dedicated space to engage with the PROJECT community. The Bloggers include: Williamyan.com, Selectism.com, Madburyclub.com and Porhomme.com.
K-SWISS INSTALLATION / INSPIRATION SPACE, JOEY YATES: A LEGEND REBORN –
Curated by Darren Romanelli of DRx, Joey Yates: A Legend Reborn is an interactive tribute to the California-born, street-tennis legend. In the 1980’s, K-SWISS approached Yates to develop a collection of tennis apparel and sneakers. The line, never brought to market has finally been completed and will be unveiled at the PROJECT New York event. The installation will include photography and a personal appearance by Yates himself.
DESIRON BEACH HOUSE –
Attendees can relax and enjoy complimentary margaritas in the
Desiron Beach house, courtesy of contemporary furniture company Desiron.
BLIND BARBER –
Edgy, LES barber shop, Blind Barber will be popping-up their full-service grooming lounge, which will include their famous hangover remedy. They will also feature a traditional speakeasy, stocked with custom Jack Daniels cocktails.
Other key amenities include: Intelligentsia Coffee Bar, Organic Avenue Juice Bar, Fiji Water Bar and Zico Coconut Water bins.
For more information, please log on: www.projectshow.com .
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