WASHINGTON, D.C., Oct 2, 2013/ — Shop.org today released its 2013 online holiday sales forecast, expecting sales in November and December to grow between 13-15 percent over last holiday season to as much as $82.0 billion.**
Shop.org calculates sales based on government data including consumer confidence, consumer credit, disposable personal income, and previous monthly retail sales releases. The U.S. Department of Commerce announced that final Q4 2012 (October – December) e-commerce sales increased 15.5 percent.
“Online and mobile continue to be a leading area of growth for retailers. In this economy savvy, cost-conscious consumers go to the web to do their research and get the best bang for their buck,” continued Shay. “In addition to researching what their peers are saying online about products and gifts this holiday season, consumers will use the buy online pick-up in store option, retailers’ apps and mobile websites to find something special for their loved ones.”