LOS ANGELES, Mar 22, 2011/ — The always glamorous and effortlessly elegant fashion designer, Sue Wong, showcased her evocative My Fair Lady inspired Fall 2011 Collection during Los Angeles Fashion Week at her historic Hollywood home, The Cedars, on Friday, March 18, 2011.

Guests, who included fashion editors, stylists, and celebrities enjoyed a champagne brunch while models roamed the ornate estate.

The lavish event paid tribute to My Fair Lady ‘s personification of the Edwardian era which legendary designer, Sir Cecil Beaton, characterized so eloquently in the 1964 film with gorgeous embroidery and appliqué, soutache passementerie, jet beadwork, and lace trim.

Guests rose to the occasion by donning their favorite ascot hats and Sue Wong’s sumptuously inspired gowns. Actress Tippi Hedren attended in an ultra chic fedora, playing off the character of Professor Higgins, “I think the collection is probably one of the most beautiful in the whole world no matter how long you go back in the history of fashion. Sue Wong has such an air of elegance, glamour; everything you could possibly want,” shared the Hollywood icon.

The Fall 2011 Collection is an homage to not only this magnificently detailed Edwardian styling, but to the film’s theme of transformation as well, which is a prevailing theme in the basic design philosophy of the designer.

“I believe that clothing has the ability to empower and transform a woman into the fantasy of her choice,” says Wong, whose motto, “Beauty. Magic. Transformation.” echoes the central theme of the film, in which a common street flower vendor, a ‘guttersnipe’ is transformed by one Professor Higgins into an elegant duchess.

The collection features ornately wrought gowns and cocktail dresses in rich satin, flowing chiffons and fine laces, embellished with Edwardian inspired beadwork, intricate embroidery and delicate appliqué with skirts of organza and ostrich feather. Beautiful, romantic, and elegant, the collection “can transform any woman into a goddess, enchantress and duchess” said Wong.

Sue Wong designs are sold in fine boutiques and department stores such as Neiman Marcus, Saks Fifth Avenue, Bloomingdale’s and Nordstrom and in more than 27 countries globally.

Sponsors for the event included Fiji Water, PAMA Liqueur, South Coast Winery Resort and Spa, Napoleon Perdis, Hair By Sheena Mi Lee, Michael Antonio, Izze Sparkling Juice, What’s Ur Bag, Ardell, and China Glaze.