Tommy Hilfiger S14 (47)NEW YORK, Jan 26, 2014/ — It might be still snowing out there, but we have to remember that sunny days are still in the forecast in March. Tommy Hilfiger is ahead of the curve as the label celebrates endless summer for its Spring 2014 collection.

Capturing the ease and youthful attitude of California style, designer Tommy Hilfiger entitled the collection “Westcoasting.”

“It’s Melrose to Malibu,” the designer says, “the West Coast represents a golden era of surf, sport, and optimism.”

With the sun-kissed West Coast in mind, Hilfiger designs in a palette that ranges from saturated brights to sun-washed pastels. To iconic American classics like the polo, barracuda jacket, sports jersey, and bowling shirt, he adds a vibrant postmodern spin.

For spring, tailoring is given track-pant ease and executed with a soft hand in subtly detailed denim and chambray. Suiting is punched up with color, and eye-catching, custom Hawaiian prints enliven fluid silhouettes.

Scuba, surf, and skate references are borrowed from the active lifestyle native to the Golden State, and athletic details are artfully incorporated throughout. The collegiate polo is re-imagined as a zip-closed mini dress in innovative neoprene-bonded leather; silk jogging shorts have grosgrain detailing; scuba jeans are a surf/turf hybrid.

The graphic color-blocking and overlock-stitching throughout is inspired by wetsuits and surf boards. Swimwear is designed to segue easily from beach to town. The vibe is trad meets rad; the look, all-American.