DALLAS, Jan 18, 2008 / FW/ — Sent in by one of our readers in Michigan, the Simply Irresistible Boutique store windows for Valentine’s Day is also a celebration of winter.
With illustrations of Mr. & Ms. Snowman as the lovebirds on both sides, the center window features three shopping bags with red tissue paper with the words ‘Happy Valentine’s Day’ printed on the side.
Corporate window planners will call this store window as ‘homely’ and quaint. Still, the real beauty in it lies with the fact that the window dresser used materials that are available and did not spend a fortune to create an attractive window display.
Recycling the snowman that probably was used during the holiday shopping season was also a brilliant idea, though taking into consideration some basic visual merchandising rules, it also made the window look ‘dated’ in the eyes of the shoppers because the snowman is usually associated with Christmas.
Yet, with the current uncertainty about the economy, the window dresser’s decision to re-use some display materials actually makes sense. And somehow, one cannot help but cheer the window dresser for being creative and inventive.
Simply Irresistible Boutique
Location: Downtown Kingston Michigan
7399 Brief Road, Kingston Michigan