American Express Goes ‘Extreme Local’ with Diane von Furstenberg, Phillip Lim and Tory Burch

amex_cardsNEW YORK, Dec 1, 2009 / FW/ — Extreme sports meets the locavores, that’s the driving force behind the ‘Extreme Local’ event happening in New York since Nov 27th through Dec 20th.

American Express, one of the corporate sponsors of the event had gone Extreme Local with top fashion designers Diane von Furstenberg, Phillip Lim and Tory Burch as it offers after-hours, private Cardmember-only shopping events for its registered Cardmembers.

Now through December 20, Cardmembers may register their American Express Card at www.nycgo.com/x  to take advantage of special events and offers citywide.

From December 7 – December 11, DVF, Lim and Burch, along with J. Crew and Intermix, will invite American Express® Cardmembers into their stores for after-hours, private Cardmember-only shopping events.

Registered Cardmembers will enjoy:

  • Exclusive personal shopping experiences with top stylists and select designers to help find the perfect holiday gift
  • Private Cardmember hours to avoid the holiday crowds
  • A special gift with purchase while supplies last

In addition to the private shopping events, Cardmembers can get a $50 statement credit when they use any registered American Express Card to make a total of $300 in purchases at three or more NYC Extreme Local™ participating retailers between now and December 20, 2009.

To register an American Express Card and view a full list of the more than 650 participating shops, restaurants and retailers, visit www.nycgo.com/x. Store locations and a schedule of events for the private shopping experiences are available at www.americanexpress.com/entertainment  and below:

  • Intermix – Monday, December 7, 7-9 PM
  • Phillip Lim – Tuesday, December 8, 6-8 PM
  • Tory Burch – Wednesday, December 9, 6-8 PM
  • Diane von Furstenberg – Thursday, December 10, 7-9 PM
  • J. Crew – Friday, December 11, 7-9 PM
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