Ashley Olsen and Mary-Kate Olsen’s StyleMint Launches July 1st

NEW YORK, Jun 30, 2011/ — On July 1st, designers and style icons, Ashley Olsen and Mary-Kate Olsen launch their highly anticipated online fashion label, StyleMint, a site that will offer exclusive monthly collections of limited edition T Shirts.

“There’s nothing better than a simple, chic and versatile T. When it’s done right, you just know. That’s what we do at StyleMint,” stated Ashley Olsen.

StyleMint is a membership based social commerce brand offering customers a tailored shopping experience and is as much about the product as it is about creating a personalized member experience.

In addition to the T’s, StyleMint.com will offer content including a blog, behind the scenes videos, trend reports and styling tips showing how to wear and what to pair with each T.

StyleMint will look to create an authentic relationship with each customer and build an interactive community around style. Getting started is easy. First users take the quick and fun Style Quiz to build their personal StyleProfile.

Based on their selects in the quiz, they are presented with a gallery of TopStyles featuring T Shirtsin head to toe styled looks. Each month’s collection includes one special limited edition graphic T featuring a fun, quirky saying or design. It’s free to browse the site with no obligation to buy. There is no charge until the first purchase.

Although, StyleMint is a monthly membership, if you do not find something you love, just opt to skip the month at no charge. As a user makes purchases, StyleMint becomes familiar with style preferences and continues to refines it’s selections for the member.

Join the T Shirt revolution today at www.stylemint.com .

BeachMint is an institutionally backed e-­-commerce company for celebrity – curated direct to consumer sites, founded by serial tech entrepreneurs, Josh Berman (MySpace) and Diego Berdakin.

BeachMint launched their first brand, JewelMint.com, with Kate Bosworth in October 2010 and will launch two more sites in 2011 in various consumer product verticals.

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