Fashion

Banana Republic Launches Summer Campaign

On the first of May, Banana Republic launched its summer ad campaign that focuses on everyday adventures.

This summer, Banana Republic is celebrating everyday adventures with a timeless summer ad campaign that debuts globally today, May 1, 2018.

Lensed by photographer Daniel Riera and models Mitchell Slaggert, Tandi Dahl and Madi Fogg taking center stage, the campaign was shot on location at the coveted Hotel Aire de Bardenas located in Navarra, Spain. The hotel is located in the middle of a wheat field near the Natural Park of Bardenas of Navarra, an inspiring desert landscape setting that has won more than 26 prizes for architecture and interior design.

The Banana Republic summer campaign conveys the celebratory spirit of endless summer adventure through lifestyle imagery that features an assortment of product that embraces quality craftsmanship and effortless versatility.

“With exploration top of mind, we wanted our summer campaign to focus on everyday adventures and celebrate our collection’s elevated pieces designed for a life in motion,” said Mary Alderete, Banana Republic Chief Marketing Officer. “The juxtaposition of modern architecture within the natural Spanish desert landscape served as an inspirational setting to bring the clothes and overall mindset to life.”

Photos courtesy of Banana Republic

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