The event was held at 25 Surrey Street in London, where CEO and Co-Founder of Dazed Media, Jefferson Hack, welcomed guests to the venue, which will become Dazed Media’s headquarters in December.
For the evening, the building was transformed into the ultimate fantasy club with multiple rooms and spaces The entrance to the venue was manned by Berghain Berlin’s lead bouncer Sven Marquadt, while inside The NYC Downlow crew performed to a superstar DJ line-up including Jamie XX, 2 Many DJs, Craig Richards, Erol Elkan, Arca, Kamixlo, No Vacancy Inn, Pandora’s Dukebox and Princess Julia.
Notables in attendance included FKA Twigs + Robert Pattinson, M.I.A., Mark Ronson, Jamie Hince, Pamela Anderson, Sai Bennett, Rocco Ritchie, Lili Sumner, Coco Sumner, Lily Cole, Lineisy Montero, Lottie Moss, Edie Campbell, Winnie Harlow, Erin O’Connor, Ellen Von Unwerth and Katie Grand.
The space featured an interactive video installation, which captured guests in front of a screen that utilized motion sensors to create and project unique artworks from multiple reflections. Exclusive content from the installation was posted to Dazed and Calvin Klein social media channels throughout the night.
The unique collaboration between Dazed and Calvin Klein leveraged the magazine’s print and digital properties as part of the brand’s spring and fall 2016 global advertising campaigns. Dazed and Calvin Klein previously partnered to celebrate the launch of the DAZED 100 with an exclusive event during New York Fashion Week this past February.
IMAGE CREDIT: 2016 Matteo Prandoni/BFA.com
Photos courtesy of Dazed and Calvin Klein