Laurelle Gilbert joins Harper’s Bazaar from Selfridges where she has worked for the luxury department store’s website as Online Style Editor for the past two years, developing stories and imagery that showcase some of the world’s leading brands online. Previously Laurelle held fashion editor roles at elleuk.com and New Woman magazine and also worked as a freelance fashion writer for publications in the UK and New York.
Laurelle will lead the Harper’s Bazaar editorial online team in developing and implementing strategies and expanding online content in all areas of www.harpersbazaar.co.uk, while continuing to attract and engage readers online with innovative and creative editorial content. She will also work closely with Naomi Settatree, Head of Digital for Harper’s Bazaar and Esquire, to ensure optimum exposure for advertisers on the site.
Sophisticated, elegant and provocative, www.harpersbazaar.co.uk, has a vibrant online community, reaching 87,000 unique users every month. The site complements the ongoing success of the print magazine with exclusive behind-the-scenes footage of cover shoots, expert fashion advice and latest season catwalk reports, beauty and health tips, in-depth blogs on cultural and travel highlights as well as the must-see Bazaar TV channel.
Harper’s Bazaar Editor, Lucy Yeomans, says: “Laurelle Gilbert’s appointment as our new online editor marks a very exciting time for www.harpersbazaar.co.uk as we build on its ever growing number of unique users with new and innovative content. Laurelle has a huge wealth of experience in fashion styling and editing and I’m excited to see which direction she will take www.harpersbazaar.co.uk.”
Laurelle Gilbert says: “I am thrilled to be joining such an iconic brand as Harper’s Bazaar, and excited by the opportunity to introduce fresh creative ideas to the brand’s vibrant website.”
Harper’s Bazaar is edited by Lucy Yeomans and published by the National Magazine Company. The magazine recently recorded its highest ever ABC (February 2011) of 119,712 – up 8.2% year on year.