To kick off the Spring/Summer 2018 New York season, Lexus and Interview Magazine gave the public a once-in-a-lifetime experience, inviting them to step in front of the camera and be the star of a real fashion photoshoot, photographed by a top fashion photographer on an actual editorial set featuring a Lexus vehicle installation.
The public followed the footsteps of Jasmine Sanders, Teyana Taylor and Jennifer Morrison who were photographed by renowned fashion photographer and Interview Editorial Director Fabien Baron at “Lexus: Set in Motion,” a NYFW photoshoot experience by Lexus in collaboration with Interview.
WHO: Lexus and Interview Magazine
WHAT: “Lexus: Set in Motion,” a NYFW experience open to the public, in partnership with Interview Magazine
WHEN: Friday, September 8 and Saturday, September 9 from 11 a.m. – 6 p.m.
WHERE: 459 West Fourteenth St. (between Ninth and Tenth Ave.)
HOW: Guests will enter the venue and have their Polaroid taken, which will function as their “ticket” for the official shoot. They will then be guided to a Green Room-style lounge, where they will receive hair and make-up touches provided by Stylisted, nail art by Chillhouse, along with light bites as well as a takeaway gift. From there, they will proceed onto the set for their photoshoot with the photographer. After the shoot, they will head back to the lounge where they can pick their favorite shot that they can then share with their followers via social media.