Looking for the Next “Levi’s Girl”

SAN FRANCISCO, Jan 14, 2011 / FW/ — Who will be the next “Levi’s Girl,” the online voice of Levi’s women? Well… it can be you!

Kicking off the second-ever search for the new Levi’s Girl, the Levi’s brand is using its crowd sourcing Facebook app to follow the footsteps of Meghan Smith, the first ever ‘Levi’s® Girl’ who brilliantly captured the female spirit of the brand.

To view the app at www.facebook.com/levis,  simply “Like” the Levi’s® Facebook page. Users will be able to submit videos documenting why they should be chosen as the new face and voice for Levi’s® women in the digital space.

Interested candidates are encouraged to submit their entries through February 2, 2011. The Levi’s® brand will select the top five submissions.

Community members will then have one week, February 16-23, to vote for their favorite candidate amongst the top five. Announced March 7, 2011, the lucky winner will receive a six-month paid position to work alongside the “Levi’s® Guy” in the Levi’s® marketing department. The new “Levi’s® Girl” will be relocated by the company to work at its headquarters in San Francisco.

Social media-savvy candidates who are 18 years old or older, have a keen sense of style and are looking for a professional internship at a global retail brand are encouraged to enter the contest. The ideal candidates are honest, brave and passionate about making an impact in their communities, with an eye on global issues.

To view the app at www.facebook.com/levis, simply “Like” the Levi’s® Facebook page.

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