Expected to break next week, the campaign is targeting the brand’s male demographic. Parsons is the first pro-athlete to be announced as part of the marketing effort. The brand will partner with various pro-athletes throughout 2014 and beyond.
Commenting on the label Buffalo Pro, Chandler Parsons stated, “I love the way the clothes fit and get compliments on their stuff all the time. They’re about being young, looking good, and having fun.”
In the multi-media campaign which will appear in sports related magazines, journals, in-stadium, outdoor and online, Chandler Parsons is partnered with model and social media enthusiast, Ashley Sky.