Andrea Crews inception considers clothing as a medium in its sociological, emotional and plastic dimension. The presentation of this collection carries eco-philosophical message that underlies the brand’s approach since its creation.
At the heart of the Fall/Winter 2020-21 collection, Andrea Crews places and appropriates two controversial animal materials: leather and angora.
Cow skin and rabbit hair experience their heyday in the 1980s. Trend of a past era, they became rags, stocked for years, stored in plastic bundles and finally delivered to Andrea Crews studio.
There, the team revalues them: cleaned, cut, assembled, the clothes are transformed by and into unique pieces exclusive for this collection. A second life gained through a creative and circular process.
Upcycling processes were chosen according to their affinities of adaptation to the material. Vintage leather becomes patchwork and adapts to Andrea Crews’ iconic streetwear shapes: oversized sweaters, baggy jacket, basketball shorts.
Loose handbags are transformed into purses, baguette bags or armor.
Angora wool was transformed during a workshop with the students of the ENSAD (Ecole Nationale Supérieure des Arts Décoratifs), with whom were shared Andrea Crews’ unique techniques of upcycling. This participative pedagogical device enables Andrea Crews to transmit its know-how and enrich its own creative process through interaction with students.
Ana Castillo, a painter and committed artist has painted clothes on clothes, between “mise en abyme” and optical illusion, the looks multiply as in an endless mirror.
This season is a radical proposal, replaces the classic runway: a performance in a disenchanted after-party mood.
A giant wave consisting of an accumulation of mirrors invades space like a tsunami, it is the reflection of our era – narcistic and dangerous.
The models form a neo-techno horde, they regroup on the catwalk facing the shipwreck, like a life-size raft of the Medusa reflected in the deforming mirror.
At the heart, a musical performance by Bella Baguena, transgender and telluric, invites us to deeply introspect to draw the resources of a profound transformation.
Photos by Imaxtree, courtesy of Andrea Crews