On March 23rd, Armani Exchange celebrated its “New Energy, Same Spirit” with an event hosted by the brand’s testimonials, Cara Delevingne and Martin Garrix at the W South Beach in Miami. During the event, Martin Garrix performed a special DJ set for all the guests.
The event was attended by Miami’s social, entertainment, music, and fashion scene as well as guests from around the world.
The event marks a fundamental step in the re-launch of A|X, which continues its expansion plan having being wholly reacquired by the Armani Group in 2014, part of its strategy to reorganize its brand portfolio. This repositioning allows the brand to re-establish itself as the ambassador of the new Italian streetwear.
Guests Who Wore Armani Exchange Included:
Cara Delevingne, Martin Garrix
David Guetta, Robin Schulz, Desiigner, Paris Hilton, Chris Zylka