Inspired by the design team’s trip to India, the Banana Republic Spring 2017 collection was unveiled last September 10, 2016 during New York Fashion Week. And on February 9, Banana Republic will celebrate its Spring 2017 collection with Olivia Palermo pop-up shops at select Banana Republic stores.
Shifting its timing of its New York Fashion Week presentations to be customer-facing when the collection are in-store, Banana Republic evolves the brand to “See Now, Buy Now” viewpoint. It’s a natural evolution for the brand which has always put customers first.
Launching the pop-up stores is Banana Republic’s Global Style Ambassador Olivia Palermo who has curated a distinctive pop-up experience in top Banana Republic doors. The pop-ups will reflect Palermo’s iconic style from both an interiors and fashion perspective, including personal touches that make the experience unique to her sensibility.
An assortment of Banana Republic and third-party product personally picked by Palermo will sit in the pop-up shops year-round.
Photos courtesy of Banana Republic
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