Chamilia Introduces New Coral Reef Theme For Summer 2018

This season, Chamilia (, a Swarovski company, is introducing a new “Coral Reef” theme. The entire Chamilia line is made from sterling silver or 14 karat gold and features genuine Swarovski Crystals and Swarovski Zirconia. The brand follows strict Swarovski guidelines for quality and aesthetic standards.

“The Chamilia brand has always celebrated passions—a strong motivation for personal jewelry purchases,” said Kristin Coaker, Head of Merchandising for Chamilia. “This year, we are giving our customer a tiny memento of her passion for the beach with this new ‘Coral Reef’ theme.”
Chamilia’s “Coral Reef” theme was executed in several variations that tie into different product categories for the brand. The new pieces include:

  • Opulent Sea Secret Message Charm—This intricate sterling silver charm featuring Mint and Frosty Mint Swarovski Zirconia was inspired by scientific illustrations of sea life and opens to reveal a Creamrose Swarovski Pearl (MSRP $65 U.S.).
  • Coral Reef Charm—This sterling silver charm with teal and blue enamel and Swarovski Zirconia depicts a tropical fish swimming amongst coral (MSRP $40 U.S.).
  • Sirens Call Charm—This sculpted hanging mermaid sterling silver charm was inspired by ancient sea legends (MSRP $30 U.S.).
  • Petite Pavé Starfish—This new design in the Petites Collection depicts a starfish pavéd with Light Sapphire Swarovski Crystals and is available as a sterling silver charm (MSRP $30 U.S.); and stud earrings (MSRP $30 U.S.).
  • Petite Seahorse Charm—This new sterling silver charm in the Petites Collection depicts a highly detailed seahorse body with light oxidation (MSRP $25 U.S.).
  • Miss Adventure Petite Character Charm—This long sterling silver charm in Chamilia’s Petite Character Collection features the words “Miss Adventure” (MSRP $25 U.S.).
  • Sand Dollar Swag Earrings—These sterling silver sculpted post earrings feature a Diamond Cut Cable Chain attached to the ear nut (MSRP $40 U.S.).
  • Life’s A Beach Soft ID Bracelet—This sterling silver ID bracelet with bright finish features a twisted Figaro Chain and laser-engraved plaque with the handwritten words “Life’s A Beach;” seashell detail flanks both sides of the plaque (MSRP $39 U.S.).

Items featuring Chamilia’s “Coral Reef” theme will be available starting April 16, 2018 and will be sold at the brand’s more than 1,000 retail partners worldwide and on the Chamilia website.

For more information about the Chamilia brand, please go to

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