Fashion does not dress the body, but dresses the soul. CHOIBOKO considers the social component of fashion with interest in human nature from a philosophical point of view.

Using tangible/intangible cultural traditions, Choi develops a unique identity by making his designs modern and global. His hidden message is expressed in surrealistic way by transforming ordinary nature into glamour and modernity

CHOIBOKO’s Fall Winter 2013 collection is titled, “Dance of Gods,” mixes various abstract images of nature as if it to create a dance. ”Dance of Gods’ is abstract expression that symbolizes the magic of comfort and hope.