Perception is the result of our individual interpretation. The Dominic Louis Fall/Winter 2015-2016 collection is a study of the human perception of beauty; how it evolves, and how we can learn to embody Margaret Wolfe Hungerford’s axiom, “Beauty is in the eye of the beholder.”
The brand philosophy believes that every woman has a unique beauty and the Dominic Louis an icon in her own daydreams. Dominic Louis strives to create a body of work woman. A woman in an incredibly passionate relationship of self-awareness, enabling the unapologetic beauty people see.
She has taken on the role of Detective in a determined mission to define and redefine herself. She embraces her imperfections, and understands that idiosyncrasy adds personality.
Dominic Louis supports her effort by creating a body of work where Old World sensibility meets the modern silhouette. By using the richest color palette and textural fabrication, the Dominic Louis creations present something that feels truly fresh yet familiar.