Inspired by the hallowed halls of the Ivy League schools, Choi tapped into his imagination to introduce updated twists on classic silhouettes for the slightly rebellious “preppy”.
Standout pieces include the oversized peacoat produced in upgraded wool blends, denim and cotton fabrics. Evening coats with double-layer overlapping contrasting collared lapels round out the collection.
The standard, General Idea sophisticated tones of Navy, Gray and Black return this season complimented by denim accents throughout
The Autumn / Winter 2015 collection marks the 11th season of General Idea showing in New York City. Founded in 2003 by Bumsuk Choi ,General Idea explores the line between luxury and elevated wearable streetwear. General Idea is available at fine retailers worldwide.
Photos courtesy of General Idea