NEW YORK, Jan 31, 2012/ — Mercedes-Benz, a name synonymous with high performance cars is now also identified with high fashion, having been the title sponsor of New York fashion week for the umpteenth time.

And this season, while the designers are unveiling their Fall 2012 collections, Mercedes-Benz is holding “Haute CARture” wherein the SL Roadster and ML63 AMG will make a fascinating fashion statement on display in the Lobby at Mercedes-Benz Fashion Week.

The all new SL Roadster is a stylish, sporty and elegant luxury sports car with classic proportions, while the ML63 AMG is the perfect combination of pure performance and chic design roaring with 518 horsepower hand-built engine and an ultra luxe leather interior.

Mercedes-Benz also kicks off the week right with an exclusive invite only Fashion’s Night In event on Thursday, February 9th.

Invited guests will take part in a Mercedes-Benz DIY Style Studio to make their own bespoke fashion accessories out of luxe vehicle materials. Naeem Khan will make a special appearance along with event hosts, Nicola Ehrenberg-Uhlig, Head of Conceptual Design Team Color & Trim for Mercedes-Benz, Erica Domesek of P.S. I made this… and accessories designer Paige Novick.

Also, this season’s Mercedes-Benz Star Lounge is once again getting its new look from interior designer Wesley Cadle. From visually stunning wall coverings and textiles by Porter Teleo to artwork by New York native Stephanie Hirsch, the lounge will offer a luxurious and chic experience during Mercedes-Benz Fashion Week.

On Monday, Feb 13th, photographers will charge at the sight of Lara Stone, the Mercedes-Benz fashion ambassador, while she shares her experience working with famed photographer Alex Prager to shoot the Mercedes-Benz International fashion key visual for Fall 2012

Mercedes-Benz is empowering fashion enthusiasts to explore their personal style through a social platform that allows for the creation of virtual sets powered by Polyvore.

The Mercedes-Benz Star Style initiative kicks off February 7th to usher in the start of Mercedes-Benz Fashion Week. Those attending can vote via their mobile device for their favorite set and receive a special Essie nail polish inspired by exclusive Mercedes-Benz vehicle paint colors.