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M Missoni Honored with the Innovator Award for Sustainability - FashionWindows
Sustainability Awards Red Carpet
Margherita Missoni, Amber Valletta, Amanda Hearst, Hassan Pierre

On February 8, 2020, Margherita Missoni accepted the Innovator Award on behalf of M Missoni, for their use of upcycling materials in their collections at the third annual Sustainable Style Awards, the premiere platform for sustainable fashion.

Held at the Avedaat 1 Hotel West Hollywood, the Sustainable Style Awards is hosted by the Maison de mode, a global platform for sustainable fashion, connecting creators, curators and consumers for a better tomorrow.

Nadja Swarovski presented the Innovator Award toMargherita Missoni. The Innovator Award is given to a brand in fashion, jewelry or accessories for their achievement and excellence in sustainable design and practice. Factors considered are business alignment with positive social and environmental impact in regards corporate responsibility, material’s integrity, production, and supply chain.

Though not yet a fully sustainable brand, M Missoni is constantly striving to improve and move forward toward that direction. Since its inception, the M Missoni mission is to remix, re-use and respect.

The familiar Missoni codes are flipped and turned into a new esthetic, creating unique products with pre-existent materials and deadstocks from Missoni or other suppliers.

M Missoni is constantly experimenting with bits and pieces that are recycled, repurposed and upcycled: scarves turn into dresses, leftover yarns into pullovers, furnishing fabrics into coats.

Three seasons in, M Missoni has repurposed 26 thousand meters of Missoni stock fabric and 12 hundred kilos of stock yarn.

Sustainability is part of the brand’s aesthetic; eco-sustainable materials are key, even when not recycled and geographical dislocation is part of the production process, creating jobs in countries such as Ethiopia, Peru and Ghana.

Being honored with the Innovator Award for sustainability underscores M Missoni’s commitment to its initial mission.

The third annual Sustainable Style Awards was a rare evening celebrating sustainable fashion, where top luxury and independent fashion houses donated sustainable looks for Hollywood’s most talented who are true ambassadors of sustainability and style.

Margherita Missoni wore an M Missoni dress made from eco-sustainable fabric and cardigan made from upcycled Missoni yarns. The pieces worn will be auctioned online from today on with 100% of the proceeds benefiting charity: water.

The awards themselves were bestowed upon leaders in sustainability and recognize their contribution to the field. The honorees are selected by the international MAISON DE MODE committee of leaders, including Livia Firth (Founder EcoAge), Lisa Smilor (Executive Vice President, CFDA), Nadja Swarovski (Executive Board, Swarovski Group), Nina Garcia(Editor-in-Chief, ELLE Magazine), Julie Gilhart (Fashion Consultant) and Rickie de Sole (Head of Fashion Initiatives, Vogue).

Photos courtesy of M Missoni