MILAN & ANTWERP, Dec 17, 2007 / FW/ — There is a new member at Dirk Bikkembergs PR & Marketing team, and his name is Massimo Carnelli, who had been named Group Communications Director this weekend.
In his new post, 39-year old Carnelli will be responsible for developing and coordinating all activities related to corporate communication, image and creativity for all three of the company’s product lines where the brand has a market presence. His principal areas of responsibility will be advertising, PR, sponsoring activities, and in-store communication.
For external relations, Carnelli will have be supported by two company veterans: Andrea Carbonari, Italy Press & Public Relations Manager, and Sylvie Dierckxsens, International Press & Public Relations Manager who have already worked for the company in this field for several years.
A graduate of the State University in Milan, Carnelli built up ten years’ experience in marketing, both with regard to products and communication, with a multi-national leader in the sports sector.