NEW YORK, Feb. 5, 2013 / — After seven seasons of backstage beauty looks that passed the runway test with flying colors, Maybelline New York lends its iconic hues and formulas for its eighth season as the Official Cosmetics Sponsor of Mercedes-Benz Fashion Week.
For Fall/Winter 2013 the high-profile beauty brand is continuing its successful collaboration with top designers and makeup artists, lending its backstage talent and vision to Rachel Zoe, DKNY, Lacoste, Bibhu Mohapatra, Richard Chai, Wes Gordon, Mara Hoffman, Marissa Webb, Belstaff, Guilietta, Michael Bastian and Custo Barcelona.
This season Maybelline New York’s hand-picked team of top editorial and celebrity makeup artists will lead the creative looks for the brand’s numerous shows.
The list reads like a “who’s who” in backstage beauty, including: James Kaliardos for Richard Chai; Charlotte Tilbury for Rachel Zoe and Bibhu Mohapatra; Charlotte Willer for DKNY, Marissa Webb and Mara Hoffman; Maiya Alleaume for Lacoste; Gato for Wes Gordon and Custo Barcelona; Mark Carrasquillo for Belstaff and Max Delorme for Michael Bastian.
As the world of nails continues to explode, an array of talented manicurists will be turning to Maybelline New York’s wildly popular Color Show Nail Lacquer collection to create many of the week’s show-stopping nail looks.
Beyond backstage, Maybelline New York will have a busy fashion week dance card, as per usual!
The brand will celebrate the 10th anniversary of the must-have read for every Fashion Week, The Daily, with a special exhibition at The Hudson Hotel that will highlight famous Daily covers from the last decade, alongside Maybelline New York’s iconic and much beloved catalogue of fashion week print advertisements.