PARIS, Jan 8, 2014/ — Born and raised in London, Sarah Baadarani founded her eponymous label in 2010 and took her home city by storm when she presented her first collection at London Fashion Week in 2011.
Considered as a luxury women’s evening wear label, the Sarah Baadarani collection is sensual, feminine and effortlessly spontaneous. The unconventional pairings of couture fabrics and unique asymmetrical cuts draw out the classic fine tailoring of each silhouette creating a dream moment for every woman.
These powerful contrasts result in an aesthetic that is timeless yet distinctive. Both day and eveningwear are versatile and easy to wear, specifically tailored for the modern woman; she is intelligent and bold, yet her confidence is portrayed in an understated manner.
Sarah continues to experiment and innovate her designs, especially her prints and patterns, by reverting to her origins as an artist and incorporating her paintings and digital photography.
Photos courtesy of Sarah Baadarani