LONDON, Jun 15, 2014/ — Kicking off London Collections: Men Spring/Summer 2015 season, Superdry unveiled its Spring 2015 collection last night and then co-hosted with the British Fashion Council an exclusive party to commence the three-day fashion event.
June 2014 marks the fifth edition of London Collections: Men and the third appearance of Superdry at this celebration of the best of British menswear.
Each event held by the brand at London Collections: Men has offered an insight into the ethos of the label.
At its first-ever London Collections: Men showcase, Superdry presented a tailoring collaboration with four unique characters introduced via a 1960s-inspired set.
The second appearance in January 2014 took the brand to the catwalk, where tribes of Superdry-clad models marched in front of a celebrity and press-filled audience.
This season’s celebrations are set to kick off the LC: M schedule in true Superdry style.
Julian Dunkerton, CEO of Superdry commented: “As our business grows, London Collections: Men is a fantastic space to show our progression not only to our international business partners but also to press from around the world. We are now entering our 11th year of trading, selling in over 100 territories and this further cements our position as a global brand.”